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Variety Cruises Appoints Steve Reynolds as New CEO

  • October 27, 2026
Steve Reynolds

Variety Cruises has announced the appointment of Steve Reynolds as its chief executive officer (CEO).

He will replace Filippos Venetopoulos, who will transition to executive chairman, focusing on long-term strategy, governance and key industry relationships.

This follows the completion of a major financial restructuring, with the company entering this new phase with a stronger foundation and a renewed focus on sustainable growth, according to a press release.

Venetopoulos said that the moment is deeply personal for him, noting a responsibility to have the courage to evolve what he has inherited as the third generation at the company.

“Steve’s arrival allows me to focus on that long-term vision while giving him the authority and space to lead. Together with the Vassilakis family, our partners and our people, I am genuinely excited about this next chapter and the opportunity to combine our heritage with fresh leadership, new ideas and a stronger foundation for the future,” he noted.

With extensive international leadership experience across travel, tourism, distribution and destination management, Reynolds most recently served as senior vice president of Discover Qatar, the destination management company of Qatar Airways Group.

His new role entails overseeing day-to-day business leadership, operational performance, commercial development, financial discipline and team development.

For his part, Reynolds said he is delighted to be joining Variety Cruises at a pivotal point in its 77-year family-owned history.

“The business has a stronger foundation for growth, and the demand for intimate, destination-focused cruising creates an exciting opportunity for Variety. Its heritage, distinctive itineraries and personal approach give us a great deal to build on,” added Reynolds.

“I look forward to working with Filippos, the Venetopoulos and Vassilakis families, our experienced teams and global distribution partners to strengthen performance, develop our people and bring Variety to more travelers — always with the aim of serving our valued guests.”

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