Harding+ has announced that it, along with Sprayground, will bring its retail experience onboard P&O Cruises’ Arvia for a limited-time activation as the ship sails across Norway and the Mediterranean.

The initiative will be running until late October 2026, the company said in a press release.

Following the European sailings, the pop-up will return to UK shores before heading to the Caribbean, where Sprayground will feature as part of a wider, cross-category Caribbean-themed activation.

The Sprayground pop-up is open daily throughout the activation period, welcoming guests across a series of seven- and fourteen-night voyages.

Designed as an immersive extension of the Sprayground universe, the pop-up will feature Sprayground’s collection alongside branded displays, visual elements and digital components.

According to the press release, today’s cruise guest is multi-dimensional, as P&O Cruises attracts a diverse audience spanning different generations, lifestyles and shopping behaviors.

The partnership with Harding+ marks a new chapter for experiential retail, and the activation reflects Sprayground’s continued global expansion, Harding+ added.

Harding+ stated that Sprayground has built a global following through its distinctive visual identity, limited-edition collections and collaborations spanning fashion, entertainment, sport, art and popular culture.

This pop-up, in partnership with Harding+, marks the latest evolution of that approach.