Mexican authorities recently launched a plan to attract cruise lines for homeporting operations to Puerto Vallarta.

According to a report by Agencia Quadratin, the initiative was announced in late September by Mexico’s Secretary of Tourism, Josefina Rodríguez Zamora, and Secretary of the Navy, Admiral Raymundo Pedro Morales Ángeles.

The plan is said to be part of a broader project that aims to drive economic impact.

The local news agency said that a new cruise terminal will be built in Puerto Vallarta under the management of Mexico’s National Port System Administration (ASIPONA).

In addition to commercial and entertainment spaces, the new development will feature three cruise ship berths and separate embarkation and disembarkation areas.

The project covers 95,000 square meters and is said to be part of the Puerto Vallarta Port Development Masterplan.

While additional details of the project were not revealed, Zamora was quoted as saying that homeporting will benefit Mexico’s economy, with guests expected to extend their stays in Puerto Vallarta.

Agencia Quadratin added that Mexico currently lacks infrastructure for homeporting operations for large cruise ships.

The news source also said that Mexico broke its own cruise records in the first half of 2026, welcoming 7.5 million passengers between January and July.

With 2,405 calls across the country, the vessels brought 16.2 percent more passengers compared to the same timeframe last year.

that led to a reported $650 million economic impact for Mexico, a 17.3 percent increase from 2025.

In addition to welcoming cruise passengers on its Pacific coast, the country is a popular destination for ships sailing in the Caribbean.

Puerto Vallarta, Mazatlán, Cabo San Lucas, Progreso, Cozumel and Costa Maya are among the busiest cruise ports in Mexico.