Hurtigruten launched its annual Loyalty Month on September 15, 2026, with extra discounts for members of its 1893 Ambassador loyalty program.
“We want to ensure that our highly valued 1893 Ambassador members always have the best deals, which are combinable with our regular offers,” said Matt DeWitte, head of Hurtigruten Americas.
“As the Norwegian coast changes so dramatically along its way and between seasons, many repeat guests want to experience it at different times of year and on different itineraries and ships,” added DeWitte.
“With our first of three Signature Limited Collection sailings launching next year, we will now also offer guests three completely new experiences, focusing purely on two of Norway’s most famous and popular sights: fjords and the Northern Lights.”
While non-members currently receive up to 30 percent off sailings with Hurtigruten’s “Live the Legend of Norway” campaign, members can save an additional 10 percent off on sailings through March 2029 if they book by October 15, 2026, the company said in a press release.
Named after the year Hurtigruten launched, 1893, Level 1 members will get an additional 5 percent off sailings departing now through March 31, 2029, if they book by October 15, 2026, while Level 2 members get 10 percent off.
Hurtigruten stated that it saw a 13 percent increase in loyalty members compared to the same period last year.
The 1893 Ambassador discounts are available when booked through a travel advisor, trade partners, or directly with Hurtigruten.
The discount will be automatically applied to the booking when you include the correct membership details. The discount can be combined with other offers and applies to everyone in the cabin.
The discount applies to Hurtigruten’s:
- Coastal Express sailings through March 31, 2029
- Svalbard Line sailings during the 2027 summer season
- North Cape Line sailings from Oslo between September 25, 2026, through December 17, 2027, and
- Upcoming Signature Limited Collection itineraries.
