Hurtigruten Chief Commercial Officer (CCO) Iain Powell has highlighted a strong 2026 performance for the company, saying the year started “exceptionally well.”

The business update was provided during the company’s Global VIP Partner Summit at Sea taking place September 22-25.

“January was a record intake month for the business, supported by our various different wave campaigns across all of our markets. And I’m really, really pleased to say that pace has continued through the year. It hasn’t let up,” noted Powell.

Revenue is up 16 percent compared to the same time last year, a position he said the company is delighted with.

“We know that we will now push on an end-2026 from a revenue perspective in a really, really solid position,” he noted.

Powell added that while those results are driven by greater demand, it also has to do with implementing improvements and executing plans better.

He highlighted the success of the Signature product, which has been a standout form for the company. Signature revenues are 42 percent higher at the same time last year, paired with a 48 percent increase in Signature B2B revenues.

For 2027, the company is 35 percent ahead of its booked revenue position year-over-year, he said.

Furthermore, Hurtigruten expects to enter 2027 with 60 percent of revenue achieved (prebooked), whereas in the previous three years, the figure was typically around 55 percent.

“We’ve got confidence in where we’re heading. We’ve completed the €150 million fleet modernization, the coastal contract runs till 2030, and we’ve also experienced exceptional success through our Signature product. And that’s enabled us to launch new, more differentiated itineraries, such as the Limited Collection,” added Powell.

Announced in February 2026, the Limited Collection comprises three new Signature voyages along the Norwegian coast for 2027–28: the Inner Fjords Explorer, the Arctic Circle Explorer and the Arctic Line.