Cabin Select and Atlas Ocean Voyages are continuing to expand their technology partnership.

The collaboration is designed to support the cruise line’s evolving digital ecosystem, strengthen global distribution and create more seamless experiences for guests, travel advisors and industry partners, according to a press release.

“Technology should be an enabler of the guest experience, not a limitation,” said James A. Rodriguez, president and chief executive officer of Atlas Ocean Voyages. “Cabin Select’s ability to adapt its platform to our evolving needs and support the connections that are essential to our business has made them a valuable technology partner as we continue to grow.”

A key component of the partnership is the continued evolution of the Atlas Ocean Voyages Cruise API, developed by Cabin Select, which connects the cruise line with cruise distribution and technology platforms and other travel technology providers.

Thanks to a standardized and scalable integration framework, the cruise line can extend its distribution network while providing travel advisors and partners with access to cruise information deemed critical, such as live availability, pricing, itineraries and reservations.

The partnership also supports the broader digital journey from initial sailing search and booking through post-cruise servicing, which is thought to reduce complexity, improve operational efficiency and provide a more consistent experience across direct and indirect distribution channels.

As Atlas Ocean Voyages continues to expand its global presence and evolve its digital capabilities, ongoing collaboration will focus on further enhancing API capabilities, distribution connectivity and technology solutions that support its needs and the needs of its travel advisor partners and guests.

“Our relationship with Atlas Ocean Voyages has always been built on collaboration and innovation. Rather than simply delivering technology, we work closely with their team to address complex distribution challenges and develop solutions that support their long-term growth,” said Graeme Ogston, CEO of Cabin Select.

“It is rewarding to see that collaboration continue to evolve as Atlas expands its distribution network and advances the experience it delivers to travel advisors and guests.”