AIDA has launched its “SuperSeptember” promotion for guests and travel agencies.
For guests, new booking for selected cruises made between September 1 and 30, 2026, include onboard credit of up to €300 per cabin. The promo applies to cruises taking place between November 2026 and June 2027.
Depending on the length, the additional onboard credit amounts to up to €100 for cruises of up to eight days, up to €150 for cruises lasting nine to 13 days, up to €200 for cruises of 14 to 21 days, and up to €300 for longer cruises.
The credit can be used onboard for things such as spa treatments, excursions, workshops, drinks packages or culinary experiences. It can be activated after booking by entering the promotional code “SUPERSEPTEMBER” in the myAIDA online travel portal.
The promo covers winter cruises to the Canary Islands, the Caribbean, Northern Europe and the Mediterranean in the Comfort All In, Premium All In, Premium, Classic All In, Classic and Light fares, as well as selected repositioning cruises.
As for travel agency partners, they can take part in a four-week booking competition. From September 1 to 30, 2026, registered agencies can increase their chances of winning weekly prizes with every qualifying new booking.
The promotion is open to registered travel agencies with access to EXPInet in Germany, Austria, and Switzerland.
Any agency that makes at least one qualifying individual new booking during a promotional week will automatically be entered into that week’s prize draw. Group and charter bookings are excluded from promotion.
Weekly prizes will include a €500 gift voucher for a team event, an AIDA fully automatic coffee machine, an AIDA electric scooter, travel luggage, EXPIclub points and tickets to the charity event “AIDA & Friends” at Hamburg’s Elbphilharmonie.
In addition, special travel prizes will be awarded during each of the four promotional weeks.
These include cabins on the Feelgood Cruise aboard the AIDAblu, on the “AIDA Dances in the Canary Islands” event cruise aboard the AIDAcosma, as well as on selected cruises aboard the AIDAnova.
To support the promo, AIDA is providing sales materials, including window advertising materials and table decorations, as well as specially tailored sales webinars.
Participants receive 100 EXPIclub points for each live webinar they attend.
