Zac Brown Band achieved a record 15th consecutive sold-out performance at Boston’s Fenway Park and the band marked the occasion by giving every fan in attendance a cruise vacation aboard Margaritaville at Sea.

Personally provided by Brown as a thank-you to fans, the cruises may be redeemed on select Margaritaville at Sea sailings over the next year.

“We were honored to work alongside Zac to help bring this incredible surprise to life for his fans,” said Christopher Ivy, CEO of Margaritaville at Sea.

“This was an extraordinary way to thank the fans who have supported him throughout his career, and we’re proud to have helped make that incredible vision a once-in-a-lifetime reality,” added Ivy.

Brown made an on-stage announcement before the band’s performance of “Same Boat,” and said: “Tonight, we’re going to do something that even Jimmy would say is crazy. I’m buying every single person here a cruise for two people on the boat. This is the biggest giveaway in history, ladies and gentlemen, right here at Fenway Park.”

The company said in a press release that the gifting was valued at more than $40 million and was given to more than 37,000 fans.

Throughout the Love & Fear U.S. Tour, presented by Margaritaville at Sea, Zac Brown Band is giving away four cruises per show.

Those fans will receive a cruise aboard the Beachcomber, debuting in January 2027 and home to “Same Boat,” a first-of-its-kind artist-curated live music venue at sea co-designed by Zac Brown.

Named in tribute to Brown’s 2021 collaboration with the late Jimmy Buffett, the venue will serve as the ship’s central live entertainment hub, blending Southern hospitality, premium acoustics, craft cocktails and high-energy performances in a space personally curated by Brown to capture the feel of a front-row concert experience, the company stated.

On the heels of the band’s critically acclaimed eighth studio album, “Love & Fear,” the band kicked off the 27-show run in July and will continue through November.