Princess Cruises announced its participation in the 138th Rose Parade presented by Honda on January 1, 2027, in Pasadena, California. 

Returning for a second consecutive year, the brand will unveil a floral float inspired by the 2027 Tournament of Roses theme, “Welcome.” 

“Every destination we visit is unique and every guest finds stories they share again and again. We’re honored to bring that same spirit of discovery and belonging to this year’s Rose Parade,” said Marie Lee, Princess Cruises Chief Marketing Officer.

“For 60 years, Princess’ global fleet has welcomed travelers to extraordinary places, creating lasting memories through meaningful journeys across the world’s most remarkable cultures and destinations.”

The float will be designed and built by Artistic Entertainment Services, measuring approximately 55 feet in length and 22 feet in height.

It will be adorned with more than 320,000 flowers, seeds, bark, leaves and other natural materials featuring rich floral textures, vibrant colors and animation that bring the spirit of cruise travel to life.

Terry Madigan, 2027 Pasadena Tournament of Roses President, said that the Rose Parade has always been about bringing people together through creativity, community and shared traditions.

“Princess Cruises embodies this year’s theme ‘Welcome’ – by bringing people together to celebrate shared experiences and the warmth of making everyone feel welcome. We’re delighted to have Princess Cruises back for a second consecutive year and look forward to sharing their inspiring message as part of our New Year’s Day celebration,” added Madigan.

The Rose Parade attracts approximately 800,000 spectators along Colorado Boulevard in Pasadena, California and more than 28 million U.S. television viewers, with millions more watching around the globe.