Harding+ has announced it is further strengthening its Korean beauty offering by launching skincare brands onboard European ships from late August 2026: Medicube, Biodance and Thank You Farmer.

The new additions build on the introduction of K-beauty onboard earlier this year.

Caitlin Allen, beauty category manager at Harding+, said: “At Harding+, every category decision starts with our guests. We’re constantly looking for products and brands that excite them, introduce them to something new and make their time onboard even more memorable.”

“K-beauty is one of the fastest-growing trends in skincare, and we’re delighted to expand the category with three brands that offer genuine innovation, proven results and exceptional value,” added Allen

“We know our guests increasingly want to discover products, and these first-at-sea launches are another example of how we’re continuing to deliver that experience,” said Allen.

Gemma Murari, managing director of Luneia Brands, said: “Working with Allen and the brilliant team at Harding+ on this launch has been genuinely exciting from that very first conversation in Cannes.”

“K-beauty is one of the fastest-growing beauty categories we work with at Luneia Brands, with consumer demand seemingly insatiable. Bringing Medicube, Biodance and Thank You Farmer to sea is a real marker of how far the category has come,” added Murari.

“We’re thrilled to be partnering with such a brilliant, forward-thinking team to bring this to life onboard.”

Launching as a first at sea, the expansion reflects growing guest demand for skincare solutions and reinforces Harding+’s commitment to bringing the latest global beauty trends to cruise retail, the company said in a press release.

The expansion forms part of Harding+’s wider beauty strategy to introduce emerging global brands to the cruise market, creating retail experiences that inspire discovery while responding to evolving guest preferences, the company said.