Matt DeWitte has been named Hurtigruten’s vice president, sales and marketing, Americas.

He is returning to the original Hurtigruten brand, where he served as head of marketing, Americas, from August 2022 until the brand split with HX Expeditions in January 2025.

He then took on the role of head of marketing, Americas, Australia and New Zealand for HX.

“We are so pleased to welcome Matt DeWitte back to Hurtigruten. Matt is an experienced leader who has consistently demonstrated strong delivery throughout his career. He brings solid and extensive marketing knowledge, combined with deep, firsthand knowledge of both our trade and B2C business in North America,” said Iain Powell, chief commercial officer, Hurtigruten.

“He is already well known to many of our key partners and colleagues, and we are confident he will build on the strong work already underway. North America is a crucial market for our growth plans, and this year we have seen record growth.”

DeWitte’s first day in his new role is August 31, 2026.

“I’m incredibly honored to return to Hurtigruten and to once again represent such an iconic travel brand. What makes this even more special to me is to be able to reunite with my talented former colleagues who have been driving the unprecedented growth here in North America, as well as colleagues back in Europe. Together, I’m looking forward to creating additional value for the brand and delivering exceptional experiences for our guests,” added DeWitte.