Cunard has announced three new appointments for its North America sales team.

The newly appointed business development managers are meant support travel advisors and key accounts across the Northeast, Southeast, Western U.S. and Canada, the company said in a press release.

They will focus on strengthening relationships with travel advisors, consortia and key accounts, providing strategic support to trade partners and driving awareness and sales growth for Cunard’s voyages.

“Travel advisors are central to Cunard’s continued growth in North America,” said Liz Fettes, Senior Vice President, Commercial North America.

“Florentina, Ruth and Ian bring deep industry experience and a relationship-driven approach that will help us strengthen our valued trade partnerships and ensure advisors across North America have the support they need to grow their Cunard business.”

With more than 20 years of travel industry experience, Ruth Fernandez has been promoted to business development manager, key accounts, Western USA & Canada. She began transitioning into the position on July 6 and is expected to complete the transition by the end of August.

Before promotion, she spent three years leading Cunard’s Partner Support team, overseeing Reservations, World Club, Military Benefits and Stockholder Benefits programs.

Next, Florentina Florescu joined Cunard as business development manager, key accounts, Northeast Region.

She brings more than 25 years of experience in the travel industry, spanning luxury travel planning and sales across both the U.S. and Europe, having previously held sales positions at Alex + Roberts, Star Clippers and Kuoni Group Travel Experts.

Ian O’Ryan joins Cunard as business development manager, key accounts, Southeast Region, bringing nearly 20 years of experience in the travel and hospitality industry.

He previously held roles with Rocky Mountaineer, Oceania Cruises, MSC Cruises and Expedia Group, across sales, business development and strategic account management.

Cunard also added that plans are underway to expand its Partner Support team.