Premium spirits distributor Monarq Group has announced a strategic partnership with Cazcanes Tequila.
Monarq will handle the distribution and development of Cazcanes’ product across more than 40 markets in the Caribbean, Central America and South America, as well as Mexico duty-free and U.S. duty-free, including the cruise channel.
The partnership significantly expands the international footprint of the ultra-premium tequila brand, according to a statement.
“We are excited to welcome Cazcanes to the Monarq portfolio. The brand represents exactly what today’s premium tequila consumer is looking for: authenticity, craftsmanship, transparency and an uncompromising commitment to quality,” said Robert de Monchy, CEO of Monarq Group.
“Cazcanes has built tremendous momentum in the U.S., and we see a significant opportunity to extend that success across the Caribbean and Latin America, as well as the important duty-free and cruise channels. We look forward to working closely with the Cazcanes team, establishing the brand as a leading ultra-premium tequila throughout our markets.”
The duo will focus on building the brand with craft consumers, leading retailers, premium on-premise accounts and travel retail operators throughout the region.
“We’ve been very intentional about how and where we expand Cazanes, and this partnership with Monarq represents an important next step in our growth. Expanding across the Caribbean, Central and South America, along with Mexico and U.S. duty-free and the cruise channel, gives us the opportunity to introduce Cazcanes to a much broader international audience,” noted Jeff Kozak, President of Cazcanes Tequila.
“Monarq’s experience, relationships and deep understanding of these markets make them the right partner to lead that expansion while protecting the quality and integrity of the brand. We’re excited to build Cazcanes throughout these markets and establish a strong foundation for our continued international growth.”
Crafted from organic Blue Weber agave and volcanic spring water from Navichi Springs in Hostotipaquillo, Jalisco, Cazcanes is produced with an emphasis on low intervention production, intentional complexity and respect for the natural character of the agave.
The brand offers a collection of organic tequilas that explore barrel aging, blending and strength.
