Adora Cruises has announced its partnership with Starboard to create a 600-square-meter duty-free shopping center aboard the Adora Flora City, which will be the largest retail space onboard.
Adora Cruises’s CEO Roger Chen said: “We are delighted to join forces with Starboard to deliver a world-class, yet distinctly Chinese, shopping experience at sea aboard the Adora Flora City.”
“We are extremely proud to debut a retail shopping experience aboard the Adora Flora City that is as stunning and memorable as the ship itself,” said Lisa Bauer, president and CEO of Starboard.
“We’ve curated exceptional Chinese and global luxury brands, rare vintage offerings, unforgettable immersive experiences, and exclusive collections for the ship’s inaugural season to create an onboard shopping destination where every guest can find something personal, unexpected and uniquely connected to their vacation at sea,” added Bauer.
Adora Cruises said in a press release that the global cruise retail operator will supply duty-free merchandise across 12 categories, including jewelry, luxury handbags, accessories and designer apparel.
Brands will include Prada, Miu Miu, Balenciaga, Fendi, Vivienne Westwood, Mikimoto, Longines and Ralph Lauren.
In addition, Adora Cruises will, for the first time, bring the brand What Goes Around Comes Around to a Chinese cruise ship. During the inaugural season, Starboard will also launch limited-edition Adora Flora City co-branded merchandise.
The Adora Flora City will use flowers as the theme and motif in the artistic designs of the hull, cabin, and public areas, the press release said.
The ship will be outfitted with smart and AI, and have Chinese cultural elements incorporated into its dining, entertainment and services.
The ship is scheduled to embark on her maiden voyage on November 22, 2026, from Guangzhou Nansha International Cruise Terminal.
Olympic diving champion Guo Jingjing has been invited to serve as Adora Flora City’s naming ambassador and will name the ship at the maiden voyage ceremony, the company added.
