Viva Cruises has welcomed two members to its U.S. leadership team.

Nasim Ghannadian will join the company as vice president sales and marketing North America and Michael Weldon will take on the role of senior director, national accounts.

Both appointments are effective July 1, 2026, the company said in a press release.

Viva Cruises’ co-founder and CEO Andrea Kruse welcomed the duo to the company, noting: “I’m confident that this talented group will help us accelerate our growth, strengthen our presence, and truly inspire the North American market with everything Viva Cruises and Viva Boutique have to offer.”

Ghannadian will focus on expanding the brand’s presence in North America, strengthening travel advisor partnerships and driving commercial growth while enhancing guest engagement and brand awareness.

She brings more than 22 years of experience in sales, marketing, brand strategy and business development initiatives across the cruise and tourism industries.

She has held leadership positions with brands including American Queen Voyages, Carnival Cruise Line and Viking Cruises, most recently serving as vice president of sales & marketing for Vantage Explorations.

“I am thrilled to join Viva Cruises and be part of a company that is redefining the river cruise experience through innovation, exceptional service, and a strong commitment to its guests and travel advisor partners,” said Ghannadian.

“With North America representing an exciting growth opportunity, I look forward to building on Viva’s momentum, strengthening industry relationships, and helping introduce more travelers to the unique experiences that make Viva Cruises so special.”

Michael Weldon started his cruise career in 2003 with American West Steamboat Company. After that, he worked with Norwegian Cruise Lines, Viking Cruises, American Cruise Line and AmaWaterways.

His most recent role was director, national, key & strategic accounts at Hurtigruten Expeditions.

“I am beyond excited to join Viva Cruises,” commented Weldon. “My passion is river cruising, and this brand is really a hidden gem. You may not know that much about us today…but tomorrow you will! Such an incredible product that consistently delivers and delights. I look forward to discussing Viva with many of my North American trade partners, consortia’s, key and strategic accounts. Viva is unique and I’m thrilled to be able to share this with all of my industry friends.”