Scenic Group has announced its third Summer Black Friday Sale, offering travelers savings of up to 40 percent off full fares on select Scenic Luxury Cruises & Tours and Emerald Cruises & Tours river and yacht departures.

Available for new bookings made from July 20 through August 3, 2026, the limited-time promotion applies to select 2026 and 2027 sailings across the group’s portfolio.

“Summer is often when travelers begin thinking seriously about where they want to go next, and this promotion gives them a compelling reason to turn those plans into a confirmed vacation,” said Ken Muskat, president of Scenic Group USA & LATAM.

“This is an opportunity to introduce travelers to the tremendous range of experiences available across the Scenic Group portfolio,” said Robert Castro, vice president of marketing, Scenic Group USA.

The company said in a press release that travelers booking as part of the promotion should reference offer code SUMMERBF.

Emerald Cruises & Tours 

Guests can save up to 40 percent off full fares on select 2026 and 2027 Emerald river cruises and luxury yacht departures.

Emerald’s river journeys explore cultural capitals, historic towns and the celebrated wine regions of Europe.

Select solo offers, including complimentary single supplements on eligible departures and accommodations, may also be available.

Solo inventory is capacity controlled and subject to additional restrictions; the press release added.

Highlighted itineraries include:

• “Safari and The Seychelles – Cruise & Land Journey”
• “Cruising the Leeward Islands”
• “Discover the Grenadines & Windwards Islands”
• “Caribbean escapade”, and
• “Discover the Pearls of the Caribbean.”

Scenic Luxury Cruises & Tours 

Guests can save up to 40 percent off full fares on select 2026 and 2027 Scenic river cruises and Scenic Eclipse voyages.

The company stated that the Scenic Eclipse and Scenic Eclipse II offer an ultra-luxury small-ship experience, combining expansive suites, multiple dining venues and immersive exploration across destinations ranging from the Mediterranean to the polar regions.

Select solo offers, including complimentary single supplements on eligible departures and suite categories, may also be available.

Solo inventory is capacity controlled and subject to additional restrictions.

Highlighted itineraries include:

• “Highlights of Antarctica, Argentina and Brazil – Cruise & Land Journey”
• “Ancient Kingdoms and Natural Treasures: Chile to Panama”
• “Fjords & Glaciers of Southern Chile & Patagonia,” and
• “Antarctica in Depth”.