Skip to content
  • Home
  • Search
  • Expedition Report
  • River Report
  • Orderbook
  • Research
  • About Us
  • Email News
  • Advertise
  • Store
  • Contact
  • Home
  • Search
  • Expedition Report
  • River Report
  • Orderbook
  • Research
  • About Us
  • Email News
  • Advertise
  • Store
  • Contact
Twitter Facebook Linkedin
cin header 2025
Cruise Industry News Logo
  • Home
  • Cruise News
    • Cruise News Index
    • Email Alerts | E-Newsletter
    • Cruise Ship Orderbook
    • Ship Sales and Transfers
    • Search
    • Trade Shows and Events
    • PDF Resources
    • Historical Data
  • Quarterly Magazine
    • Quarterly Magazine
    • Feature Magazine Articles
    • Subscribe
  • 2026 Annual Report
    • 2026 Annual Report
    • River Report
    • Full Product Package
  • 2026 Executive Guide
    • 2026 Executive Guide
  • Digital Reports
    • Euro River Market Report
    • Global Cruise Ship Index
    • Expedition Market Report
    • Riverboat Index
    • Secondhand Market
    • Luxury Market Report
    • Drydocking and Refurb
    • Orderbook Capacity Data
    • China Market Report
    • Full Product Package
  • SUBSCRIBE
  • Home
  • Cruise News
    • Cruise News Index
    • Email Alerts | E-Newsletter
    • Cruise Ship Orderbook
    • Ship Sales and Transfers
    • Search
    • Trade Shows and Events
    • PDF Resources
    • Historical Data
  • Quarterly Magazine
    • Quarterly Magazine
    • Feature Magazine Articles
    • Subscribe
  • 2026 Annual Report
    • 2026 Annual Report
    • River Report
    • Full Product Package
  • 2026 Executive Guide
    • 2026 Executive Guide
  • Digital Reports
    • Euro River Market Report
    • Global Cruise Ship Index
    • Expedition Market Report
    • Riverboat Index
    • Secondhand Market
    • Luxury Market Report
    • Drydocking and Refurb
    • Orderbook Capacity Data
    • China Market Report
    • Full Product Package
  • SUBSCRIBE

Polar Latitudes: Expansion Strategy

  • July 23, 2026
Ocean Albatros

Polar Latitudes Expeditions is emerging from a significant transformation, having assembled a bigger fleet and absorbed two companies.

John McKeon, founder and chair, described it as a deliberate, multi-year strategy to become the most comprehensive expedition travel company in the industry.

The first move was the acquisition of Chimu Adventures, which added a wholesale and FIT distribution channel along with ship operations experience.

The second acquisition came when Albatros Expeditions became available, bringing a Copenhagen headquarters, a sales team with established group and charter relationships, operations expertise in the Arctic and principal ownership of two new SunStone expedition ships, the Ocean Victory and the Ocean Albatros.

The Albatros Expeditions brand has now been retired, with all operations unified under the Polar Latitudes Expeditions name.

In addition to the Ocean Victory and the Ocean Albatros, the company recently co-purchased the former Exploris One, now renamed the Discoverer, alongside Heritage Expeditions. The ship is currently undergoing upgrades in France.

“You want to control your own destiny and owning ships is step one,” McKeon said.

Polar Latitudes has also entered into a long-term charter on the Ocean Nova, which will operate regular itineraries from Ushuaia in the 2026-27 season before transitioning to a fly-cruise program beginning in 2027-28.

The Ocean Nova accommodates roughly 75 guests; the Discoverer will carry approximately 140 to 144; and the two SunStone ships operate in the 175 to 180 range. The company now has 100 more departures across the next two seasons.

Polar Latitudes’ approach, McKeon said, has been to compete on value rather than price.

“We all go to the same place, we see the same sites and the difference is who do you want to travel with, and do you align with their values?” McKeon explained. “That has been a very successful proposition for us.”

McKeon said Polar Latitudes is in early discussions regarding a potential newbuild of approximately 200 berths, with a rough timeline of three to five years.

“Many ships in the fleet are really cruise ships that are retrofitted to be expedition vessels,” he said. “We want a true expedition ship: lots of outdoor deck space, great zodiac operations, central gathering spaces and a dedicated science lab. And burning less fuel is an essential part of how you can survive in this business.”

Excerpted from the Summer 2026 Cruise Industry News Quarterly Magazine.

Cruise Industry News Email Alerts
 
 

 

  • Cruise News
  • Magazine Subscription
  • Email Newsletter
  • Search
  • Cruise News
  • Magazine Subscription
  • Email Newsletter
  • Search
  1. Cruise Industry News
  2. Cruise News
  3. Polar Latitudes: Expansion Strategy
EMAIL NEWSLETTER

Get the latest breaking cruise news. Sign up.

CRUISE SHIP ORDERBOOK

84 Ships | 229,384 Berths | $89 Billion | View

Drydock Report
2026 Drydock Report

Highlights:

  • Full Overview
  • Record Refit Year
  • 26-27-28 Schedule
  • PDF Download
  • Order Today
2026 Executive Guide
2026 Executive Guide

Highlights:

  • All Brands
  • Decision Makers
  • Contact Info
  • Brand Background 
  • Instant Download
  • Order Today
Cruise Industry News
  • Advertising
  • About
  • Contact
Online News
  • Cruise News
  • Feature Magazine Articles
  • Orderbook
  • Events
Publications
  • Quarterly Magazine
  • Annual Report
  • Email Newsletter
  • Executive Guide
  • Digital Reports
Connect
  • Search
  • Facebook
  • Twitter
  • LinkedIn
© Cruise Industry News 1996-2026. All Rights Reserved.