Carnival Cruise Line’s Brand Ambassador John Heald said that cruise lines currently find it challenging to name their new ships.

In a video update, he noted that the company’s recent decision to reuse another “legacy name” for the upcoming Carnival Destiny is part of a broader industry trend.

“It’s challenging for all cruise lines to come up with a (new) name (for a ship). It really is,” he said in a recent video update, noting that his statements were purely based on his personal views.

“It’s not like 20 or 30 years ago when there were only two or three big cruise lines and, even then, people started taking other brands’ names,” he said.

Heald mentioned other cruise companies, noting that ship names must reflect the brands’ identities and products.

Some cruise lines have it easier than others, he said, noting that companies like Cunard, Holland America and Disney have opportunities for more unique choices.

“Cruise lines have to think very long and hard about a name that will be not just for now but also for the future,” he continued.

“That’s why ‘Destiny’ is perfect because, just as we have Mardi Gras, Celebration, Jubilee, Festivale and Tropicale, these are legacy names that deserve to live on,” Heald added.

“These are names that mean so much to the past as they will in the future,” he said, noting that, for him personally, the name was also representative.

Heald added that he was part of the crew of the original Carnival Destiny when it was delivered by Fincantieri in 1996.

Currently under construction at the same shipyard, the new Destiny will enter service ahead of the 2029 summer season.

As the largest cruise ship ever built for Carnival, the 230,000-ton vessel will be the first in the company’s Ace Class series.

“The ship will be truly incomparable; I can’t wait to share more news about that,” Heald added, saying that further details of the new ship are expected to be announced in November.