Aroya Cruises has launched a redesigned website to enhance the guest experience, offering guests the opportunity to plan, book, check in and access guest services and personalization.

Linked with Aroya’s booking system, CRM and wider operational systems, the website supports a more consistent experience across every guest touchpoint, including web, mobile, kiosks and digital signage.

Sture Myrmell, president of AROYA Cruises, said: “Our refreshed website opens the door to smoother discovery and planning, making each step of the guest journey simpler, more personal and more connected.”

“It reflects the attention to detail that defines the AROYA experience and our commitment to shaping a cruise experience built around the preferences of today’s guests.”

Available globally at aroya.com in English and Arabic, the new website simplifies the way guests discover, plan and book a voyage, the company said in a press release.

Reservations can now be completed in fewer steps, while richer content brings destinations, onboard experiences, dining, entertainment and shore excursions to life, helping guests explore and personalize their journey with greater ease, it added.

Guests can manage their reservations, complete online check-in ahead of arrival, and access their guest profile. Fully responsive across desktop, tablet and mobile, the platform aims to deliver a consistent experience for guests on all devices.