Swan Hellenic has strengthened its commercial leadership across the Americas with three senior appointments to accelerate growth through the travel trade.

Gordon Dirker has been appointed as senior vice president, Americas, alongside Jennifer Zammit as senior director, Canada sales, and Jane Martin as sales director, National Host Accounts.

The company said in a press release that the move expands Swan Hellenic’s commercial capability across North and South America, a key growth region for the brand.

Gordon returns to Swan Hellenic following his previous role as vice president of sales, North America, during the company’s relaunch in 2022.

He will report to Chief Commercial Officer Mario Bounas and lead regional sales strategy, trade partnerships and business development.

Gordon’s return is particularly valuable as he already possesses an in-depth knowledge of Swan Hellenic’s product, brand values and commercial philosophy.

His familiarity with the company’s distinctive offering will allow him to make an immediate impact and further strengthen relationships with travel partners across the region, according to Swan Hellenic.

With more than 25 years of experience across the cruise and travel sector, Dirker has held senior leadership roles at Celestyal Cruises, Hurtigruten, TTC Group, Clipper Vacations, and, most recently, Cruise Norway – Worldwide Expeditions.

In Canada, Zammit will be bringing extensive experience in luxury travel and trade partnerships. She joins from Rocky Mountaineer, where she served as key account manager for Canada, and has previously held commercial roles at Huntington Travel Group and Globus Family of Brands.

Zammit will focus on strengthening the company’s presence in the Canadian market and developing strategic partnerships with the travel trade.

Martin will be responsible for managing host agencies, consortia relationships and national account development across the United States.

She brings experience from senior roles at Keytours Vacations, Norwegian Cruise Line, Apple Vacations and Delta Air Lines.

Her appointment is intended to deepen Swan Hellenic’s engagement with large-scale host agency networks and strengthen distribution across the advisor community.