Royal Caribbean has announced a leadership expansion which it said in a statement is designed to further strengthen its presence across Asia Pacific, including Singapore and Southeast Asia. 

This will see Ben Bouldin, who is currently president of Greater China, also oversee the broader Asia region, serving as president of China & managing director of Asia. 

“Asia continues to be an incredibly important market for us, and we are excited to further strengthen our leadership in the region,” said Angie Stephen, senior vice president, Royal Caribbean.  

“Ben’s broad international experience and track record of driving growth across diverse markets position him strongly to lead the next phase of our journey in Asia Pacific.” 

Bouldin brings more than a decade of international leadership experience with Royal Caribbean, having joined the company in 2014 and holding senior roles across the UK, Europe, the Middle East and Africa (EMEA). 

He has overseen sales, marketing and commercial operations in his previous roles. 

The company noted that it had no plans to change its operations, partnerships or local teams in the region.