The Ritz-Carlton Yacht Collection has collaborated with Approach Guides to provide travel advisors with personalized, co-branded marketing content and a fully co-branded version of ritzcarltonyachtcollection.com, reinforcing its commitment to the advisor community.

The company said in a statement that since launching in 2022, The Ritz-Carlton Yacht Collection has introduced a distinct expression of luxury travel at sea, pairing its service with the elegance of yachting.

The company added that it continues to resonate strongly with travel advisors and their clients, offering a distinctive way to experience the world.

“As interest in ultra-luxury at sea continues to grow, travel advisors are even more essential in helping our guests discover, differentiate, and experience The Ritz-Carlton Yacht Collection,” said Jeremy McClellan, vice president, trade sales and support of The Ritz-Carlton Yacht Collection.

“This collaboration with Approach Guides gives advisors the tools to tell our story with accuracy and impact, inspire clients and convert interest into bookings,” added McClellan.

The Ritz-Carlton Yacht Collection said that with a single click, advisors can now:

• Instantly co-brand and share visually rich marketing pages highlighting The Ritz-Carlton Yacht Collection’s global itineraries, extended port stays and destination-focused experiences
• Present what makes sailing with The Ritz-Carlton Yacht Collection special, and
• Direct clients to a personalized version of ritzcarltonyachtcollection.com, featuring real-time pricing, availability and integrated lead capture, as well as content that reveals the experience that awaits travelers.

“The Ritz-Carlton Yacht Collection is at the top of every luxury traveler’s bucket list,” said Jennifer Raezer, co-founder and CMO, Approach Guides.

“Now advisors have marketing content that rivals the brand. Every content experience is designed by the marketing team at The Ritz-Carlton Yacht Collection to be beautiful, revealing what makes the experience like no other, and engineered by their technology team to drive deeper engagement and measurable results,” added Raezer.