MSC Cruises has launched an enhanced experience at the MSC Aurea Spa, offering wellness and beauty services and personalized treatments to guests.

Launching across the fleet throughout 2026, the enhanced services range from IV therapies and aesthetic medicine to AI-powered skin diagnostics and skincare treatments.

Georg Schmickler, senior vice president of onboard revenues, MSC Cruises, said: “Today’s travelers are looking for more than a vacation; they want to return home feeling better than when they left.”

“Our vision is to create the most complete wellness experience at sea, combining relaxation, beauty, recovery and self-care in one destination,” added Schmickler.

Claudio Saviano, head of Aurea Spa, MSC Cruises, said: “Our focus is to create an immersive and effortlessly accessible wellness experience at sea, where every element and detail has been thoughtfully designed to help guests relax, recharge and leave feeling renewed, refreshed and revitalized.”

MSC said in a press release that the enhancement is its response to a growing shift in travel behavior, where wellness tourism is now one of the fastest-growing segments of the global travel industry.

New highlights of the MSC Aurea Spa experience include the following:

Medical Wellness Treatments

Available on select ships beginning Summer 2026, starting in North America. Services include IV therapy, aesthetic injectables, dermal fillers and permanent make-up performed by licensed professionals.

Advanced Skin Treatments

Hydro-microdermabrasion technology and skincare solutions from Opatra London.

AI-Powered Skin Analysis

Personalized skin assessments providing tailored treatment recommendations and product guidance.

Japanese Head Spa

A scalp-and-hair ritual inspired by traditional Japanese wellness practices.

Restorative Tea Service

A curated menu of wellness teas from Team Dr Joseph before or after treatments.

Other new highlights include professional teeth whitening, barbering services, and ear piercing, as well as exclusive welcome gifts featuring curated products and amenities.