AIDA Cruises is hosting an exclusive concert at the Elbphilharmonie in Hamburg on October 28, 2026, called “AIDA & Friends.”

“Our concert is a thank you to our guests and partners,” said Alexander Ewig, senior vice president of marketing and sales at AIDA Cruises.

“We thank our loyal fans and friends for their support on our 30-year journey and are hosting a concert that will be remembered for a long time and is the perfect end to our celebrations,” added Ewig.

The event will feature live acts and social engagement, with performances by Mark Forster, LEA and Revolverheld.

AIDA said in a press release that the proceeds and potential donations will be used to finance three new schools. For every ticket sold, 30 euros go directly into new educational projects.

“‘AIDA & Friends’ combines what is important to us: exceptional experiences and social engagement,” the company said.

“Together with guests and artists, we are committed to the educational opportunities of children,” said Felix Eichhorn, president of AIDA Cruises.

According to the press release, AIDA Cruise & Help has funded 100 schools worldwide and has focused on educational projects since its inception in 2019.

The goal is to open up long-term perspectives for children through education.

Tickets for the concert are now open for booking.

In addition, AIDA Cruises is giving away four pairs of tickets to the charity concert. Applicants can enter here.