The Singapore Tourism Board (STB) and Princess Cruises have announced a three-year partnership that will expand Princess’s presence in Singapore.
Spanning 2027 through 2030, the collaboration is expected to welcome more than 150,000 passengers.
Assistant Chief Executive, Experience Development Group, Singapore Tourism Board, Jean Ng, said: “This three-year partnership with Princess Cruises is a testament to Singapore’s position as Asia’s premier cruise hub.”
“Princess Cruises’ expanded deployment broadens our premium cruise experiences and supports our Tourism 2040 vision to drive quality tourism growth through a strong pipeline of differentiated products. With Asia Pacific emerging as a key growth region for cruising, Singapore is well-positioned to capture fly-cruise demand and connect the world to the best of Asia,” added Ng.
Matthew Rutherford, vice president Asia Pacific, Princess Cruises, said: “Singapore is a cornerstone of our Asia Pacific strategy and an exceptional homeport from which to expand our regional footprint.”
“This multi-year deployment underscores our confidence in Singapore’s connectivity and strong cruise ecosystem. We’re seeing growing demand for longer, more immersive journeys, and this program allows us to deliver richer itineraries across Southeast Asia and beyond while attracting more international guests to the region,” added Rutherford.
Princess said in a press release that the agreement comes at a time of accelerating demand for cruise in Asia Pacific.
As part of this commitment, Princess Cruises will deploy the Diamond Princess, Sapphire Princess and Grand Princess to Singapore, with the number of sailings set to double by 2030.
Supported under STB’s Cruise Development Fund (CDF), the ships will offer extended itineraries of 10 to 28 days, giving travelers more time to explore destinations across the region.
Princess Cruises added that its 2027-28 Southeast Asia program offers a curated collection of longer, destination-rich itineraries operated by the Diamond Princess, connecting Japan, Korea and Southeast Asia.
This follows the 2026-27 season, during which the Diamond Princess and Sapphire Princess will homeport in Singapore at the same time from November 2026 to February 2027.
Singapore’s role as a seasonal homeport for Princess Cruises is expected to attract a strong base of international cruise passengers, particularly from mid- to long-haul markets such as Australia, the United Kingdom and the United States.
