Disruptive Technology and AI will only help drive performance at Royal Caribbean Group, said Jason Liberty, president and CEO, speaking on the company’s first quarter earnings call.

“What differentiates us in this space is not access to tools, but the combination of a deep understanding of our guests, a fully integrated digital ecosystem the ability to deploy these capabilities across a multi-day end-to-end vacation experience and the commitment to excellence and innovation,” he said.

“Our ships are floating cities where we design and operate every guest touch point across numerous activities for a prolonged vacation period.

“That level of integration creates conditions where disruptive technology and AI enhance our moat in ways that are very difficult to replicate. We are deploying these capabilities in a disciplined manner, measuring performance, reacting to guest feedback and then scaling what works. We are in the early innings.”

Liberty said that those technologies will reinforce a flywheel that compounds over time.

Liberty said that 50 percent of onboard revenue was prebooked before guests ever step onboard, with the majority of those purchases made digitally.