Cinzia Amadio has been appointed senior vice president (SVP) of global marketing at HX Expeditions.

Reporting directly to CEO Gebhard Rainer and joining the Executive Team, she will lead all aspects of marketing, the cruise line said in a press release.

“I’m excited to join HX at such an important moment for the business. There’s a real opportunity to build on the strong brand foundations already in place and connect brand storytelling, marketing performance, and digital capability more closely,” said Amadio.

“By working together across these areas, we can deliver clearer, more consistent experiences for our guests and strengthen every stage of their journey with HX.”

Amadio brings international experience across luxury travel, brand building and digital transformation.

Most recently, she served as chief marketing and growth officer at Roar Africa, where she led the marketing function across brand and performance.

She also spent nine years at Silversea, holding several senior leadership roles across global marketing, consumer and trade marketing, marketing planning and execution, and expedition business development.

Rainer added: “We are delighted to welcome Cinzia to HX. She brings a unique combination of digital expertise, brand-building capability, and deep experience in both the luxury and cruise sectors, which will be invaluable as we continue to strengthen the guest experience and grow the business.”