Azamara Cruises is partnering with Approach Guides for Travel Advisor Appreciation Month in May.
During an initiative running from May 4 through May 31, the cruise line will combine new marketing tools with incentives and rewards for advisors, according to a press release.
“At Azamara Cruises, travel advisors are the driving force behind our continued growth. Their expertise, passion, and dedication shape the Azamara experience. This partnership with Approach Guides is designed to give advisors intuitive, high-impact tools that make it easier than ever to connect with clients and drive bookings,” said Azamara CEO Dondra Ritzenthaler.
“As we continue to invest in resources like enhanced training, expanded commission opportunities, and innovative tools, Azamara remains committed to supporting advisors and celebrating their invaluable role in our success.”
As part of the initiative, the duo will introduce what it calls pre-designed “content experiences.”
These ready-to-use marketing materials featuring Azamara itineraries, destinations and promotions can be co-branded and personalized and then shared by advisors with their clients.
Advisors who book an Azamara cruise and register with the platform can also get additional benefits:
- up to $3,000 in gift cards by selling Veranda staterooms or higher on any sailing
- a chance to win a stateroom on Azamara Quest’s one-night preview event on Dec. 17, 2026
- access to Azamara’s Travel Partner Alliance Facebook page, where new questions will be posted every Tuesday and Friday in May. Answers get them a chance to win a prize, with one winner selected each posting day for a total of eight during May.
Additionally, the first 100 to register to share Azamara Cruises on Approach Guides will receive a branded gift.
Azamara added that the platform marks the first phase of a broader collaboration focused on delivering easy-to-use digital tools for its travel partners.
