AmaWaterways has prepared benefits for Travel Advisor Appreciation Month in May.

Advisors can take advantage of incentives, educational opportunities and giveaways, according to a statement.

“Travel advisors remain at the heart of everything we do, and Travel Advisor Appreciation Month is an important opportunity for us to recognize their ongoing support and partnership,” said Catherine Powell, CEO of AmaWaterways.

“These incentives and educational opportunities are designed not only to thank our advisor community, but also to help them grow their business and succeed in an increasingly dynamic travel landscape.”

The first incentive is a $200 e-gift card for every new reservation made on select “Hot Dates” sailings, valid for bookings made between May 1–31, 2026.

The e-gift card will be issued 30 days after deposit and sent directly to the advisor’s email.

The cruise line is also bringing back its “Sell 3, Sail Free” offer, valid for bookings made from May 1, 2026, for travel completed in 2026.

With it, advisors can earn a complimentary river cruise when they book three qualifying reservations.

The complimentary cruise can be taken in Europe, Colombia or along the Mekong through March 2027, on select FAM cruises or departures within 60 days of sailing, based on availability.

The company will also host its expert-led Webinar Wednesday series throughout May:

• Celebrating Travel Advisor Appreciation Month (May 6): An overview of tools and resources designed to support business growth.
• Boosting Your Sales: Group Bookings with AmaWaterways (May 13): A session focused on building successful group bookings and using available marketing tools to support sales efforts.
• Join Us Onboard: An Exclusive Look at AmaWaterways FAM River Cruises (May 20): An inside look at FAM cruises and how firsthand experience can help advisors better position river cruise offerings.
• Elevate Your Earnings with AmaWaterways (May 27): A session exploring ways to enhance booking value through suite upgrades, partnerships and added experiences.

Advisors who attend all four webinars will be entered for a chance to win a complimentary seven-night European river cruise for two aboard the AmaMagna.