Virgin Voyages and TikTok have partnered to launch the largest “Creator Voyage” to date: a full ship takeover bringing more than 1,000 creators and their guests onboard the Scarlet Lady for a three-night sailing from Miami to Bimini, April 19-22.
Nathan Rosenberg, CMO at Virgin Voyages, said, “Creators are some of the most trusted media channels on the planet right now because they care about their audiences. They show up, they share what moves them, and people listen.”
“We went to TikTok because that belief is shared. We’re both obsessed with the same thing: helping people discover their next adventure. They do it on the platform. We do it at sea. Putting a thousand creators in the middle of that? That’s where it gets really interesting,” added Rosenberg.
David Hoctor, Vertical Director of Travel at TikTok, said, “TikTok is a global travel hub where bucket lists come to life, with nearly 70 percent of our users searching on platform for travel-related destination and experience inspiration.”
“This activation with Virgin Voyages will provide creators with a massive, real-world canvas to engage new audiences and show how the unique perspectives of 1,000 creators can turn a ship into a global stage,” added Hoctor.
The company stated in a press release that the voyage is designed for creation. Programming runs across curated tracks spanning travel, dining, entertainment, wellness and music, allowing creators to go deep in the spaces that matter most to their audiences.
Following the voyage, Virgin Voyages and TikTok will share highlights, reach and cultural impact from the sailing.
The voyage coincides with the Scarlet Lady’s return to her original short four- and five-night Caribbean itineraries.
The sailing culminates in Bimini, Bahamas, at Virgin Voyages’ Beach Club, where the brand’s signature Float On celebration becomes a beach takeover.
Additional partners include:
- #paid
- Fabletics
- Insta360
- Moët Hennessy
- Heineken
- Don Julio 1942
- Coca-Cola
- Provocativo
- PathWater
- E.P Juice, and
- Gérard Bertrand.
