Princess Cruises has launched “POURS,” a signature beverage program that enhances the onboard guest experience through a curated selection of balanced, founder-led premium spirits, as well as zero-proof and nonalcoholic beverage offerings.

Launching fleetwide this summer and replacing the former Love Line Collection, POURS beverages represent an evolution in both design and guest experience, the company said.

“POURS is about meeting our guests wherever they are in the moment,” said Sami Kohen, Princess Cruises’ vice president of food and beverage.

“Today’s travelers are looking for both elevated indulgence and mindful choices, and this program allows us to deliver both in a way that feels intentional, inclusive and truly premium,” added Kohen.

The core of POURS is a beverage concept inclusive of spirits and zero-proof and nonalcoholic offerings.

According to the press release, the unified approach allows guests to explore both traditional and alcohol-free options within a single, cohesive menu while encouraging discovery and personalization.

Princess added that this flexible approach ensures a consistent yet tailored experience across the fleet.

Spirits featured include founder-led premium cocktails, wines, beers and ready-to-drink selections.

The collection also showcases founder-led alcohol-free spirits, wines and beers alongside a new lineup of wellness-forward creations and nonalcoholic mocktails, including Kylie Minogue’s Sparkling Rosé.

The Zero-Proof Creations, crafted beverages designed around mood and intention, incorporate adaptogens, botanicals and functional ingredients.

Princess added that each beverage is designed to support well-being while delivering complex, satisfying flavor profiles.

POURS also features nonalcoholic offerings and will be included in Princess’ Premier and Plus packages.

The collection will also be available across multiple onboard environments.