Holland America Line is partnering with cocktail brand Bols to introduce exclusive cocktails that will be served at its Orange Party. 

Held once a cruise across the fleet, the party honors Koningsdag, or King’s Day, the Netherland’s national holiday celebrated on April 27. 

Guests are invited to dress in orange and join the Netherlands-themed party onboard, according to a statement. 

“Holland America Line and Bols are two brands deeply rooted in Dutch heritage with a shared commitment to innovation, craftmanship and quality,” said Drew Foulk, director of food and beverage revenue and innovation at Holland America Line. 

“Collaborating with Bols for the Orange Party allows us to bring authentic Dutch flavors, creative mixology and immersive experiences to life, giving guests a celebration they’ll remember long after their cruise.”  

Bols will be a sponsor for the party, envisaged as an immersive experience featuring traditional Dutch elements. 

A welcome cocktail will be served in a traditional jenever glass featuring a specially crafted Bols cocktail, complemented by Dutch garnishes like stroopwafel and hagelslag.

The celebration will also offer limited-edition Dutch collectibles for purchase, the cruise line said.

“Bols has been part of Dutch culture for over four centuries, and we are thrilled to partner with Holland America Line, a time-honored brand that shares our Dutch roots and dedication to exceptional experiences,” added Quirijn de Koning, brand director at Bols.

“Together, we are elevating the Orange Party with exclusive cocktails that are as fun and vibrant as the celebration itself.”