Virgin Voyages has deployed more than 1,500 AI agents across its operations.
This represents a nearly 2,900% increase from the 50 it had when it first partnered with Google Cloud in October 2025, according to a company statement.
The company said this signals a fundamental shift in how it operates, with a 100% Gemini Enterprise adoption on track to be introduced across the entire organization by the end of Q2 2026.
AI agents are credited for what the company said are record sales and revenue growth in January and February 2026 and a 60% decrease in content production time.
The AI strategy is meant to free up time for crew to focus on improving experience for the guests, and not replace its employees, Virgin said in a statement.
“Our commitment to becoming AI-fluent is so we can grow, win the hearts and minds of our Sailors, and use tools and technology to create joy — removing the burden of mind-numbing, repetitive work,” said Virgin CEO Nirmal Saverimuttu.
“Google Cloud is the only partner that could have helped us achieve this. Their mission is as bold as ours, and that’s exactly why this collaboration is creating a sea change in how we do what we do.”
Built on Gemini Enterprise, Virgin Voyages’ AI agents are deployed to departments across the business, from marketing, revenue and sales to crew training, commercial operations and sailor services.
Each AI agent was built to solve a specific challenge, for example, Email Ellie is the brand’s communications marketing assistant and Ask Nirmal Anything is an agent clone of Virgin’s CEO.
There are also agents that help with tasks such as sentiment analysis, cultural trends, summarizing complex reports, project management, negotiation, performance reviews, brand guidelines and logistics.
“We don’t want to be a cruise line that’s simply efficient. We want to be an experience that’s irresistible, unforgettable and unmissable. AI helps us scale the feeling, not just the function, and it helps us move at the speed of culture,” said CMO Nathan Rosenberg.
“When you stop treating AI as incremental and think about it as foundational and architectural, everything changes. Our machines are team members, too, freeing our people to focus on what matters most: innovation and true human connection.”
