Scenic Group Reveals New US Pricing Model

Scenic Eclipse in Antarctica

Scenic Group has presented a new US pricing structure that will take effect on March 9, 2026.

The simplified structure is designed for transparency, flexibility and strategic value, the company said in a press release.

“This pricing evolution reflects the next chapter of Scenic Group’s growth in the United States. We are strengthening clarity in our pricing while maintaining the generous inclusions and elevated experiences that define our brands,” said Ken Muskat, president, Scenic Group USA and LATAM.

“This structure gives our travel advisor partners greater confidence and provides our guests with transparent, flexible options tailored to their travel planning style.”

The new framework replaces the long-standing two-for-one model and introduces four clearly defined fare types, all of which maintain Scenic’s standard brand inclusions.

Full Fare is designed for travelers who value flexibility and is available always. It features standard payment timelines.

Select Fare incentivizes early planning and is available until 120 days prior to departure. It has an adjusted payment timeline and enables savings of up to 15%.

Preferred Fare emphasizes enhanced value and features all that is included with Select Fare plus. It is available until 120 days prior to departure.

It has an accelerated payment timeline, with free or reduced air inclusion for river sailings, and air credit to book air through Scenic Group for yacht sailings.

Preferred+ Fare provides what Scenic says is the greatest value with the greatest commitment.  It covers everything included in Preferred Fare plus up to $500 additional savings.

It is available until 120 days prior to departure, with full payment at booking, and it also has non-refundable terms.

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