Oceania Cruises launched a new global brand campaign called The Joy of Traveling Well, the company said in a press release.

The campaign reflects the company’s focus on intentional, enriching travel at sea and aligns with Oceania’s transition to an adults-only experience.

“The launch of The Joy of Traveling Well campaign offers a clear expression of who we are and what sits at the very heart of Oceania Cruises,” said Jason Montague, chief luxury officer of Oceania Cruises.

“This brand evolution reflects what our guests have been telling us for years: that true luxury lies in the freedom to explore at your own pace.”

The brand framework is built on four elements: immersive itineraries, intimate and luxurious ships, genuine hospitality and The Finest Cuisine at Sea.

The adults-only policy reinforces the company’s commitment to a tranquil, sophisticated atmosphere designed for discerning travelers.

The campaign will launch across digital, social, print, television, onboard touchpoints and direct-to-consumer channels, supported by a new brand film, refreshed creative assets and brand guidelines.

The campaign supports the cruise line’s Your World Included value promise, which includes gourmet specialty dining, unlimited Starlink WiFi, shipboard gratuities, laundry services and onboard amenities.

Guests can choose between a shore excursion credit usable across more than 8,000 small-group tours worldwide or complimentary wine and beer during lunch and dinner hours.