Barcelona Europe Supply, part of The Apollo Group has announced the appointment of Serafín Blázquez Moguer as Global Business Development Director, marking another step in the company’s broader international expansion strategy, according to a press release.

Moguer joins as part of a phased strengthening of the company’s commercial and operational platform as it continues to build a fully integrated hospitality and supply platform to meet increasing global demand across the cruise and maritime sectors.

In his role, he will lead global business development initiatives, advance strategic partnerships and support market expansion across Europe, the Americas and Asia.

His appointment complements ongoing investments in infrastructure, capabilities and leadership designed to scale the business responsibly and sustainably, the company said in a press release.

“Serafín’s appointment reflects a deliberate strengthening of our leadership structure,” said a representative of The Apollo Group. “We are assembling the right capabilities to support our long-term growth ambitions and deliver greater value to our partners worldwide.”