Virgin Voyages has launched a Valentine’s Day Breakup Line, a hotline where callers can leave messages breaking up with whatever no longer serves them, according to a press release.

The line is open from Feb. 3 to 28, 2026.

“At its core, this is about realizing you don’t have to settle, not in love, not in travel, and certainly not in how you’re treated,” said Billy Bohan Chinique, vice president of marketing and digital innovation at Virgin Voyages.

“The Breakup Line is a release valve. A safe space. And a reminder that there is a better situation(ship).”

The Breakup Line is an answering machine voiced by Chris Burns, known as @PhatCarrieBradshaw, inviting callers to leave a message breaking up with anything from boyfriends who don’t plan dates to loyalty programs with blackout dates and fine print.

The campaign ties to Virgin Voyages’ Enhanced Status Match program, which allows travelers to bring their existing loyalty status from more than 35 cruise lines, hotels or airlines and step immediately into better benefits with no earning requirements and no blackout dates.

Virgin Voyages is eager to show you what comes next. ‘’adult-only cruises designed for people who’ve raised their standards. No kids. No buffet lines at 6 AM. No loyalty programs that treat you like you’re disposable.’’

Some messages, shared only with permission, may appear on Virgin Voyages’ social channels as part of the brand’s Get Into a Better Situation(ship) Valentine’s campaign.

Callers can dial 754-237-7812 to leave a message.