Scenic Group launched a new loyalty program that combines the existing Scenic Club and EmeraldEXPLORER programs into one unified platform for guests across its portfolio of luxury cruises and tours.

The Scenic & Emerald Rewards program was designed from guest and travel advisor feedback and recognizes travel across all Scenic and Emerald luxury yacht, river and escorted land journeys, according to the company.

“The launch of the new integrated Scenic & Emerald Rewards global program marks a significant evolution in the recognition and benefits for our valued guests,” said Glen Moroney, founder and chairman of Scenic Group.

“Few travel companies can offer the unrivalled opportunity for their members to earn and receive status points, for travel across luxury ocean, river and escorted land journeys, spanning all seven continents and more than 100 countries.”

The new program combines status points from the previous two programs into a single consolidated balance.

It is free to join for all guests returning from their first journey.

The program features a four-tier structure with Gold, Diamond, Emerald and Chairman’s Club levels.

Benefits include access to new pre-release itineraries, exclusive event invitations, private transfers or airport hotel stays on eligible journeys, complimentary accommodation on longer trips and priority onboard services.

The new MyRewards benefit enables members to earn one percent of their eligible new booking value as a monetary amount that can be redeemed towards future Scenic and Emerald cruises or land journeys.

All existing members have been automatically transitioned into the new program.

Members in tiers that were merged have been moved to the new equivalent or higher tier.