Ambassador Cruise Line has opened registration for its 2026 program to visit its no-fly fleet in the UK for trade partners and agents, the company stated in a press release.
Since its launch in 2022, the program has welcomed several hundred agents aboard Ambassador’s ex-UK fleet of small-to-midsize ships.
This year’s edition will offer participants a chance to have the “Ambassador experience” onboard two sister ships, Ambience and Ambition, at one of seven regional ports in the UK.
The company expects 700 agents to take advantage of the 14 opportunities – two more than last year – to get onboard the two ships over the course of the year.
Guests will be able to visit the 1,400-passenger Ambiance on May 19 2026 at London Cruise Terminal in Tilbury, Essex.
Visits to the 1,200-passenger Ambition will be possible on several dates spanning from April to October:
- April 22, 2026 – Portsmouth
- May 8, 2026; June 4, 2026 – Belfast
- May 29, 2026; June 15, 2026 – Liverpool
- July 1, 2026; August 21, 2026 – Dundee
- August 26, 2026; September 3, 2026 – Newcastle
- October 16, 2026; November 11, 2026 – Bristol
- November 13, 2026; December 1, 2026 – London Cruise Terminal
As stated by Ambassador, visitors will be welcomed with tea and coffee by the trade team, which will then introduce the brand and its offering, and give an overview of the types of sailing offered.
This will be followed by a full ship tour, ending with a four-course lunch featuring select dishes from the vessel duo’s specialty restaurants.
“Our trade partners are key to our success, and as such, we’re incredibly excited to be launching our popular ship visit program for the fifth consecutive year,” said Nicola Harper, Head of Distribution at Ambassador Cruise Line.
“With 14 visits planned across the country, the agent community will have the opportunity to experience the ‘warmest welcome at sea’ and get a feel for Ambassador’s product first-hand.”
