Cunard has expanded its 2026 ship visit program for travel agent partners, the company said in a press release.
Compared to 2025, Cunard said it will double the opportunities for travel agent partners to deepen their knowledge about its fleet in 2026.
This means that more than 900 travel agent partners will be invited to a ship tour and hosted lunch throughout the year to gain insight into the brand’s operations.
“We know that giving our partners the opportunity to truly immerse themselves in the unique Cunard experience is vital, so they can confidently bring our ships, service and sense of occasion to life for their customers,” said Iain Baillie, AVP UK & EMEA Sales at Cunard.
“By expanding our ship visits and familiarization program in 2026, we’re investing in meaningful, first-hand experiences that empower our travel agent partners to tell the iconic Cunard story with authenticity and passion.”
An initial wave of four dedicated ship visits will take place between May and July in Southampton and Liverpool, onboard ocean liner Queen Mary 2 and Cunard’s newest ship, Queen Anne, which kicked off its 110-day world cruise earlier this year.
Visits to Queen Mary 2 in Southampton will be possible on May 15, June 26, and July 17, while Queen Anne can be visited in Liverpool on June 17.
The company’s 2026 program of familiarization trips will also welcome more travel agent partners than last year.
Three voyages will take place from Southampton between May and November, with more than 100 trade partners invited to attend.
Confirmed fam trips are set to take place on:
- May 15 – 22: Queen Mary 2; Norwegian Fjords (M611N)
- November 7 – 11: Queen Victoria; Zeebrugge and Cherbourg (V622)
- November 25 – 29: Queen Anne; Rotterdam (H630)
Travel agents can register for places for the ship visits and familiarization trips via Shine Rewards Club, Cunard’s agent loyalty program.
