Azamara Cruises announced the launch of the Azamara Cruises Travel Advisor Council, a new advisory program designed to elevate collaboration with top travel advisors and strengthen alignment across sales, marketing and guest experience initiatives.

The Travel Advisor Council brings together a select group of high-performing, forward-thinking travel advisors who will serve as trusted partners to Azamara’s leadership team.

“This council represents our commitment to listening, learning and growing alongside our travel advisor community,” said Michelle Lardizabal, chief sales officer for North America at Azamara Cruises.

“By formalizing this advisory group, we’re ensuring that advisor voices directly influence our business with the expertise of our valued partners.”

Council members will provide strategic insights, product feedback and a frontline perspective to help shape future programs, tools and initiatives that support advisor success and enhance guest satisfaction.

Through structured collaboration sessions, ongoing dialogue and early access to key initiatives, the 10 Travel Advisor Council members selected from sales managers across the United States and Canada will help test new ideas, refine processes and champion Azamara within the trade.

The program also reinforces Azamara’s dedication to building meaningful, long-term relationships with advisors who share the brand’s passion for immersive travel and culturally enriching experiences.

The Azamara Cruises Travel Advisor Council is a 12-month commitment composed of advisors representing diverse markets, specialties and customer segments across North America.

Members must have a minimum of five years of cruise-focused industry experience, be Academy of Wellness Ambassadors graduates and have both sailed on and sold Azamara.