Adora Cruises has welcomed its one-millionth passenger aboard Adora Magic City, , the company stated in a press release.

In parallel, the company officially launched the “2026 Adora Service Year.”

This program is meant to further improve guest experiences and establish what Adora says will be a Chinese benchmark for the cruise industry, in line with its “Cruise + Culture” brand strategy.

Adora Cruises says it intends to do this by focusing on three key areas: professional service empowerment, refinement of service details, and personalized response to individual needs, over the coming year.

“The trust and choice of a million guests are our most valuable asset. In 2026, we will take the ‘Service Year’ as an opportunity to enable more guests to enjoy high-quality cruise travel close to home and experience the warmth of home at sea,” the company said in a press release.

“Moving forward, we will continue to deepen our innovative ‘cruise + culture’ tourism experience, hoping that Adora Cruises not only takes guests to explore the world but also allows them to experience the charm of diverse cultures during their cruise journeys.”

Currently, the company operates three large cruise ships: Adora Magic City, the Adora Mediterranea, and Piano Land under Astro Ocean Cruise.

Their itineraries cover multiple homeports across East China, South China, North China, and Hong Kong, with year-round operations.

On this occasion, the company also stated that its second China-built cruise ship, Adora Flora City, has achieved full-ship structural completion. With overall construction progress exceeding 91%, the ship is scheduled for delivery at the end of 2026.