Abercrombie & Kent Travel Group (AKTG), which owns Crystal Cruises, has appointed Debra Fox Chief Sales Officer – Trade and expanded the roles of two SVPs, Matias Lira and Shawn Johnson, both of which will report to Fox.

“This structure allows us to deliver even more focused support to our trade partners than ever before,” said Fox.

“We are elevating our already best-in-class trade sales organization through a strengthened structure and the joint leadership of Matias and Shawn, whose deep advisor expertise and clear focus on unlocking new sales opportunities will drive even greater value for our partners.”

For her part, Fox assumes global responsibility for all trade sales across AKTG’s brands, including Abercrombie & Kent, Crystal, A&K Sanctuary, Cox & Kings, and Ecoventura, reporting to CEO Cristina Levis.

In addition to continuing serving as Senior Vice President of Trade Sales Americas, AKTG, Lira’s expanded role will entail leading field trade sales for all AKTG brands, including Abercrombie & Kent, Crystal and A&K Sanctuary, as well as business development and MICE sales.

Johnson builds on his previous leadership as Senior Vice President of National Accounts, Trade Loyalty & Events, Americas, AKTG, broadening his remit to include Trade Loyalty and Events across all brands.