Royal Caribbean Group has introduced Points Choice, allowing loyal guests to earn points across its three brands.
The group said that the offering will give guests benefits that make loyalty more rewarding and connected across brands.
“Points Choice is designed with our guests at the center,” said Jason Liberty, chairman and CEO of the Royal Caribbean Group.
“Our guests are exploring more of our brands than ever before, and we believe our loyalty experience should grow with them. Points Choice gives every guest the power to direct their loyalty points within our family of brands, where they will have the biggest impact for them,” added Liberty.
The company said in a press release that the program will launch in January 2026 and connect loyalty programs, including Royal Caribbean’s Crown & Anchor Society, Celebrity Cruises’ Captain’s Club, and Silversea’s Venetian Society.
A guest sailing with one brand can now apply their earned points to any of the three programs.
According to the group, Points Choice builds on the success of its Status Match program, introduced in May 2024, which allows loyalty members across its family of brands to enjoy equivalent tier status across all three brands.
This means guests keep their hard-earned benefits when they sail with any brand in the Royal Caribbean Group family.
Royal Caribbean Group’s Points Choice program highlights include the following:
- More flexibility and choice: Guests can apply earned points to the loyalty program of their choice, helping them build status with their preferred brand while enjoying status match across the family of brands.
- Earning points: Members continue earning points as they do today, with the option to move points up to 14 days after their sailing.
- Guests can make their choice online, and
- The program is available on sailings departing on or after January 30, 2026.
