MSC Cruises has launched a new global campaign highlighting what makes it unique, spotlighting culinary experiences, international entertainment, and destinations.
The campaign, developed in partnership with McCANN, features a reinterpretation of the iconic Jackson 5 track “ABC.”
This version includes newly written lyrics that highlight the breadth of experiences and services offered onboard, the company said in a press release.
The company added that guests can look forward to the following highlights:
Food and Beverage
Onboard, guests can experience international dining concepts, specialty restaurants and relaxed buffet experiences. Traditional favorites include homemade pizza, Kaito Teppanyaki or Holas! Tacos and Cantina.
The company said that its beverage and culinary experiences are accompanied by unexpected connections made over the dinner table, creating bonds and new friendships among guests.
Entertainment
Stage shows onboard are offered each evening, featuring live music and performances, enriching activities, game shows, pop-up events and more.
Kids and Family
The Doremiland kids club, onboard waterpark, cinema and around-the-clock activities provide experiences for younger guests.
MSC Yacht Club
Guests who stay in MSC Yacht Club enjoy keycard-only access to private facilities, including a lounge, restaurant, sun deck and pool.
Also included are priority embarkation and disembarkation, 24-hour butler and concierge services, a premium drink package, onboard Wi-Fi and luxurious suites.
Design
Guests can expect to find MSC Cruises’ signature European style across its fleet of modern ships.
Wellness
Guests can look forward to experiencing the MSC Aurea Spa with a range of massages and beauty treatments. Also featured are fitness facilities and sports classes.
Destinations
MSC said that it offers itineraries across five continents, sailing to nearly every corner of the world.
Shopping
Onboard boutiques offered include luxury retail concepts such as TimeVallee, the multi-brand watch concept, and stand-alone Omega stores.
