Celestyal announced strong early success from its current Wave campaign, the “Unmissable Sale,” driving revenue growth and increased demand across key global markets.

The company said its sales offer includes savings of up to 50 percent, along with food and beverage and shore excursion credits.

The campaign has driven an increase in global revenues, up 51 percent compared with the same time last year and up 23 percent against the cruise line’s initial goals for this Wave Season.

In North America, there has been a 63 percent year-on-year recorded revenue increase along with a significant uplift in trade engagement, the company said.

Celestyal has seen a 40 percent increase in active travel advisors, with more agencies booking the brand than ever before, translating into a 92 percent year-on-year increase in travel advisor bookings.

As a result of current demand, Celestyal has added seven additional departures of its “Heavenly Greece, Italy & Croatia” itinerary and four extra sailings of the “Idyllic Aegean” to the promotion, while extending the offer until February 19.

Lee Haslett, Chief Commercial Officer at Celestyal, said: “Wave is always a critical trading period for us, and this year’s performance clearly shows the appetite for sailings that offer genuine destination immersion and strong value. The response from both our travellers and travel trade partners has been exceptional, and extending the Unmissable Sale allows us to maintain momentum while supporting our advisors through the remainder of Wave.”