Carnival Australia has announced the launch of its latest creative campaign called “Play Away on Carnival”, which encourages Australians to unplug, unwind and find their fun.

The advertisements, which will roll out across TV, radio, billboards and online this week, demonstrate how a Carnival cruise is the ultimate escape from the ‘same-same’ holiday, the company said in a press release.

“Too often, our holidays follow the same routine, and we return from annual leave feeling like we’ve barely escaped. What we really want is something truly unique and fun, which is what Carnival Cruise Line is all about,” said Nicole Bradbury, Carnival’s senior marketing manager.

Bradbury called out the all-women team working on the campaign across a range of agencies, including Innocean, SPEED, Outfox, Bread and FleishmanHillard.

“I’m incredibly proud to be launching this campaign, which is a female-driven project from start to finish,” she said.

According to Carnival, the ads will showcase why the company is a favorite for families, couples and friends, and the campaign complements Carnival’s new global brand platform, “Carnival is Calling,” which encourages people to reconnect on a cruise.

Carnival Australia said that “Play Away on Carnival” shares DNA with the US campaign “Find Your Fun Again,” which was headlined by Parks and Recreation star Nick Offerman.

In Australia, the ads will be voiced by Australian actor Angus Sampson, known for roles in “Bump” and “The Lincoln Lawyer.”