Aurora Expeditions has appointed Sue Haefner as director of trade marketing, North America, to strengthen the company’s trade marketing and advisor engagement capabilities across the region.

Haefner is based in New Jersey and will report to Chief Marketing Officer Katie Malone.

According to the company, Haefner brings extensive experience in the travel and expedition cruise sector, with a strong background in travel advisor engagement, trade advertising and strategic partnerships.

Her expertise will support Aurora’s continued growth in North America by deepening relationships with the travel trade and enhancing brand visibility in the market.

Most recently, she served as manager, trade support and advertising at National Geographic–Lindblad Expeditions, where she supported trade marketing initiatives and developed brand-aligned advertising and partnership programs grounded in exploration and responsible travel.

In her new role, Haefner will focus on strengthening relationships with travel advisors, supporting education and engagement initiatives and delivering targeted trade marketing programs to drive awareness and demand for Aurora Expeditions across North America.