Ambassador Cruise Line has revealed its new year trade incentives launching in January: Grab a booking, Grab £20 and a £500 incentive.

From Monday, January 5 to Saturday, January 31, 2026, agents can boost their bank accounts with £20 earned on every booking of seven or more nights (any season).

Karen Cameron, head of trade (interim) at Ambassador Cruise Line, said: “Our valued trade partners are key to our success, and the launch of this exciting incentive is about showing our gratitude to them for their ongoing hard work and support as the Ambassador brand goes from strength to strength.”

“The last year was a triumph for all involved at Ambassador, and we are wholeheartedly appreciative of our trade partners for their invaluable contributions throughout 2025,” added Cameron.

“As the new year promises great opportunity, there’s never been a better time to introduce an agent incentive redeemable on every booking, plus an exceptional £500 prize for four lucky individuals. We can’t wait to reward our agent partners this January.”

Ambassador will enter each suite booking into a weekly £500 prize draw lasting four weeks, meaning four agents will receive a further £500.

The company said in a press release that to enter the prize draw and claim the trade incentive, trade partners making a booking on any seven-or-more-night sailing between January 5 and 31, 2026, must email their name, agency name, ABTA number and booking reference to competitions@ambassadocruiseline.com.