Princess Cruises embraced a cherished maritime tradition in a uniquely festive way, celebrating a symbolic christening of its Rose Parade float with a ceremonial break of a bottle of Pantalones Organic Tequila, the company said in a press release.

The christening took place at the Pasadena facilities of Artistic Entertainment Services (AES), the builder behind the float’s floral and signature design.

This gesture honors the cruise line’s nautical heritage while introducing the float that will soon dazzle millions during the iconic New Year’s Day Tournament of Roses Parade.

Jill Whelan, Princess’ Celebration Ambassador pronounced: “I name this float Star Princess – may God bless her and all who cruise down Colorado Boulevard on her.”

The float brings to life Princess’ newest ship featuring its signature Sphere Class architecture including The Dome, a next-generation relaxation and entertainment space atop the ship; and sphere-shaped Piazza, the architectural centerpiece of the ship with its dramatic curves. Designed to evoke the awe and wonder of sailing through Alaska’s Inside Passage, the float celebrates the upcoming 2026 inaugural Alaska season for Star Princess.

The Princess Cruises float, designed and built by Artistic Entertainment Services, measures approximately 55 feet long and 21 feet high, and upon completion will be decorated with more than 300,000 flowers and natural materials.